Marketing O&P: Applying Mainstream Marketing Trends to Our Corner of Health

Experts OnDemand: Marketing O&P: Applying Mainstream Marketing Trends to Our Corner of Healthcare

This course is part of our Experts OnDemand series.

Description

According to a WEGO health behavioral study, 91% of participants reported communities playing an important role in their health decisions. Communities of support are a powerful tool for advocacy, patient retention and business credibility. Learn how social media is being harnessed today by individuals seeking healthcare solutions that seem out of reach. Through best practices and relevant case studies, this course will highlight social media marketing opportunities specifically through the lens of O&P so you can learn what to leverage in the world of social to create deeper connections with your patients and community you serve.

Objectives

After successfully completing this training, attendees will be able to:

• Name the content type in which businesses share social posts that patients have posted themselves.
• Name the social channel which should be considered the home base for your business.
• Identify the support you can provide a successful post to help make it go viral.
• Identify the action of replying to and responding to social media comments, inquiries, and questions.
• State the two social platforms which can help businesses find potential content and new patients.
• Learn to protect your business with a media release when creating content in the clinic to share on social.

Instructor

Melissa Langley, Sr. Marketing Strategist

Melissa Langley is the Manager of the Marketing Strategy and Brand Communications team at Ottobock. She has been working within the field of social media marketing and healthcare for the past six years. A world traveler and tech savvy self-starter, Melissa devotes time to creatively expressing herself through photography and writing. She has run a half marathon through the DMZ and camped on the Great Wall of China. When not traveling, her favorite thing to do is spend time with her family and friends in Austin, TX.

Credits

• 1.25 (b) CEUs Pending
• ABC will grant Category I CEUs to Certified Prosthetist & Orthotist, Assistants, Technicians, Pedorthist, Orthotic Fitter, and Mastectomy Fitter, and Therapeutic Shoe Fitter. Category II CEUs will be granted to those not identified.

Questions? 

If you have any questions, please contact the Ottobock Education Team at US.Education@ottobock.com or call 800-328-4058.